Terra Seasoning Cubes is made from locally sourced, wholesome ingredients designed to meet the palate requirements in terms of aroma and flavour.

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As a result of improving USP, the company branding changed, which led to the company needing to update the packaging graphics design for Terra Seasoning Cubes incorporating the new branding and style.

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The objective was to develop and apply a consistent branded design that worked on die line sizes for different SKUs of Beef, Chicken and Shrimp.

 

The highlight of the package is the brand name: the font has been modernized, and the layout of the on-pack information has been reduced. The new design, which is optimistic, powerful, and fun, evokes a strong sense of joie de vivre, echoing the brand's message: embrace life!